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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Check out my website for informative content posted on the blog every week.

Apr 4, 2020

Our latest episode of the Key Customer Growth Podcast is here and it’s on a topic that is very commonly overlooked.


In current times, it’s easy to know that we’re in a time of uncertainty and crisis. We’re having to pivot in all areas of our lives to make it work.


However, crises aren’t always easy to predict, especially if you have no mechanism for evaluating the possible risks.


Today’s podcast is about how we can manage our customers in a crisis. When a crisis hits, it can be easy to stop focusing on our customers, which can lead to damaged relationships having an impact on your bottom line.


Every business should have a customer crisis plan, but in reality, most don’t.


This podcast will start you on the journey of getting yours in place.

If you’d like to go even more in-depth, I’ll be running a complimentary live masterclass to walk you through exactly how to create one and manage your customers in a crisis. You can sign up for the masterclass here.


Jermaine Edwards

Your Customer Growth Guide