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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Check out my website for informative content posted on the blog every week.

Nov 29, 2019

Check out this week’s blog post for more on how to retain customers

  • In this episode I outline the challenge and power of cognitive bias that prevents organisations from around the world from realising customer growth potential and help you go beyond the basic strategies for customer retention.

We’ll cover:

  • How to prevent your company from being chosen last by your customers

  • Why you should get out of the middle 

  • Why you should always challenge your assumptions

  • The single biggest action you can take to get out of the middle


Jermaine Edwards

Your Customer Growth Guide