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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Jan 10, 2020

Value is one of the first concepts sales and business professionals hear about - ‘Sell value, not features!’. We’re told to “always provide value”.

If we know all this, why do so many leaders and organisations struggle with getting it right? And why do so many clients complain they don’t see it?

In the study of value with my customers and evaluation of hundreds of organisations, I have discovered that there are three main reasons this happens but also four disciplines that enable you to deliver value that matters to your customers.

In this podcast, we’re going to explore:

  • The Truth about value
  • Why leaders and teams don’t get the results they want
  • How we can master value for results
  • The Value disciplines needed for execution

If this is a topic that interests you, make sure you also read my blog on creating value that matters. You can find it here: