Jan 10, 2020
Value is one of the first concepts sales and business professionals hear about - ‘Sell value, not features!’. We’re told to “always provide value”.
If we know all this, why do so many leaders and organisations struggle with getting it right? And why do so many clients complain they don’t see it?
In the study of value with my customers and evaluation of hundreds of organisations, I have discovered that there are three main reasons this happens but also four disciplines that enable you to deliver value that matters to your customers.
In this podcast, we’re going to explore:
If this is a topic that interests you, make sure you also read my blog on creating value that matters. You can find it here: https://jermaineedwards.com/delivering-value-that-matters-to-clients/