Mar 27, 2020
We’re living in uncertain times right now. In fact, a VUCA (Volatile, Uncertain, Complex, Ambiguous) world.
Not just as business customer leaders but in our personal lives, too.
That’s why this week's episode of the Key Customer Growth podcast is about solving problems you didn’t see coming, just like the current...
Mar 20, 2020
The latest episode of the Key Customer Growth podcast is out and it’s a good one!
I talk about something I haven't heard spoken about in the key account context.
It's usually only used in terms of marketing and sometimes from a sales perspective but never really as identified steps that are helpful for somebody...
Mar 13, 2020
How do you rate the quality and impact of your customer communication and conversations today?
The reality is, we often overestimate the quality and impact of them.
It’s important that we provide enough space to think about what we can do to improve them significantly, what might be missing or what's possible if we...
Mar 6, 2020
In this week’s episode of the Key Customer Growth Podcast, we’re covering the buyer’s process, in particular that of your most important customers.
Have you ever been surprised by a customer's decision to not choose you, especially when you thought you were their number one choice?
You took all the right steps,...