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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

Make sure you subscribe to this podcast to be notified whenever a new episode drops.

Check out my website for informative content posted on the blog every week.

Feb 28, 2020

In this week's episode of the Key Customer Growth podcast, I talk about Growth Systems.

Growth Systems are the most important systems and practices needed to support growth drivers. If you don’t know what growth drivers are, make sure you listen to my last episode on Customer Mastery.

Growth Systems enable you to...

Feb 21, 2020

In episode 13, I discuss something I came across many years ago that has had a gradual impact on my life.

RAS moments.

These are Random acts of Success.

You’ve probably come across these before in your career and life, too. They are successes that we cannot repeat or replicate or to which we can look to predictably...

Feb 15, 2020

In this episode, which is number 12, I raise the issue of obtaining Customer Mastery.

Rarely do we hear these two words, "customer" and "mastery", together as a statement. Mostly we hear about excellence. Yet excellence is about the pursuit of something that you endeavour to achieve and grow towards when you apply...

Feb 8, 2020

In this week’s episode, we explore the powerful realities of B2B relationships based on what we know of the social, psychological and behavioural implications of our interactions with others.


Every relationship we have with our customers is based on an ongoing examination of relevance and value.


In this episode,...