Jan 31, 2020
Every company wants a fanatically loyal customer but very few companies experience this. Even the best and most recognised companies in the world recognise they have to continually prove their relevance to their ideal customer.
In this week’s podcast we discuss:
Jan 24, 2020
How accurate is your view and knowledge of your customers today?
This is one of the most important questions any organisation or customer leader should ask and have the answers for. Without it, we leave ourselves vulnerable to assumptions that impact our ability to make better customer decisions.
In this podcast...
Jan 18, 2020
One thing most organisations struggle to communicate and show long term in their market and with their customers is their value. There is much more of an art and science to this than most consider.
In this podcast, we’ll go deeper and review the four Value Pillars that shape how we and our organisations can produce...
Jan 10, 2020
Value is one of the first concepts sales and business professionals hear about - ‘Sell value, not features!’. We’re told to “always provide value”.
If we know all this, why do so many leaders and organisations struggle with getting it right? And why do so many clients complain they don’t see it?
In the study...