Key Customer Growth Podcast with Jermaine Edwards

If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

Make sure you subscribe to this podcast to be notified whenever a new episode drops.

Check out my website for informative content posted on the blog every week.

The Single Most Important Thing in Key Account Management

May 1, 2020

In our latest episode of the Key Customer Growth Podcast, I’m talking about the single most important skill in key account management…

Customer Leadership.

We cover the posture of customer leadership and the key leadership qualities you can utilise inside your organisation.

When my companies moved from customer...

How To Apply Hyper Adaptation Inside Your Organisation

Apr 17, 2020

“It is not the strongest of the species that survives, nor the most intelligent but the one most responsive to change.” - Charles Darwin

We live in a time when we’re constantly needing to adapt, as change can’t be ignored.

Adaptability is the skill every organisation needs if they want to succeed.

It is no...

How to Handle a Customer Crisis

Apr 10, 2020

This week’s episode of the Key Customer Growth Podcast is a short but vitally important one.

You’ve heard me talk a lot about crisis management in the past few weeks, specifically in the context of your customers.

It’s crucial for your organisation to know how to protect your most important key customers in any...

Managing Customers in a Crisis

Apr 4, 2020

Our latest episode of the Key Customer Growth Podcast is here and it’s on a topic that is very commonly overlooked.

In current times, it’s easy to know that we’re in a time of uncertainty and crisis. We’re having to pivot in all areas of our lives to make it work.

However, crises aren’t always easy to...

Solving Customer Problems in a Crisis

Mar 27, 2020

We’re living in uncertain times right now. In fact, a VUCA (Volatile, Uncertain, Complex, Ambiguous) world.

Not just as business customer leaders but in our personal lives, too.

That’s why this week's episode of the Key Customer Growth podcast is about solving problems you didn’t see coming, just like the current...