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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Check out my website for informative content posted on the blog every week.

Feb 8, 2020

In this week’s episode, we explore the powerful realities of B2B relationships based on what we know of the social, psychological and behavioural implications of our interactions with others.


Every relationship we have with our customers is based on an ongoing examination of relevance and value.


In this episode, we explore six powerful B2B relationship drivers:


  1. Trust
  2. Expectation
  3. Risk
  4. Motivation
  5. Honesty
  6. Challenge


When demonstrated in any client relationship, these six relationship drivers can increase its health, grow your influence and set the stage for working more profitability and collaboratively with any customer.


Once you know this you’ll be able to gain what we call ‘Relational Influence’. Listen today and don’t forget to check out my in-depth blog post on the topic of Customer Relationships and Influence.