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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Check out my website for informative content posted on the blog every week.

Dec 12, 2019

In this episode we go further down the customer growth rabbit hole and explore one of the most dangerous topics for an organisation to ignore: customer best practices.

The cost to failed projects and practices is millions of dollars per year, thousands of hours and loss of trust.

We explore why and how we can prevent...


Nov 29, 2019

Check out this week’s blog post for more on how to retain customers

  • In this episode I outline the challenge and power of cognitive bias that prevents organisations from around the world from realising customer growth potential and help you go beyond the basic strategies for customer retention.

We’ll cover:

  • How...