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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Check out my website for informative content posted on the blog every week.

Jan 24, 2020

How accurate is your view and knowledge of your customers today?


This is one of the most important questions any organisation or customer leader should ask and have the answers for. Without it, we leave ourselves vulnerable to assumptions that impact our ability to make better customer decisions.


In this podcast episode, we explore the core areas of focus that should be on everyone’s agenda:

  • The misconceptions of customer satisfaction
  • Why satisfaction may not be the best indicator for customer growth
  • What metric to use
  • What you need to do now


For an in-depth analysis of the customer growth topic, make sure to also check out my blog post on the same topic: