Feb 15, 2020
In this episode, which is number 12, I raise the issue of obtaining Customer Mastery.
Rarely do we hear these two words, "customer" and "mastery", together as a statement. Mostly we hear about excellence. Yet excellence is about the pursuit of something that you endeavour to achieve and grow towards when you apply...
Feb 8, 2020
In this week’s episode, we explore the powerful realities of B2B relationships based on what we know of the social, psychological and behavioural implications of our interactions with others.
Every relationship we have with our customers is based on an ongoing examination of relevance and value.
In this episode,...