Feb 15, 2020
In this episode, which is number 12, I raise the issue of obtaining Customer Mastery.
Rarely do we hear these two words, "customer" and "mastery", together as a statement. Mostly we hear about excellence. Yet excellence is about the pursuit of something that you endeavour to achieve and grow towards when you apply...
Feb 8, 2020
In this week’s episode, we explore the powerful realities of B2B relationships based on what we know of the social, psychological and behavioural implications of our interactions with others.
Every relationship we have with our customers is based on an ongoing examination of relevance and value.
In this episode,...
Jan 31, 2020
Every company wants a fanatically loyal customer but very few companies experience this. Even the best and most recognised companies in the world recognise they have to continually prove their relevance to their ideal customer.
In this week’s podcast we discuss:
Jan 24, 2020
How accurate is your view and knowledge of your customers today?
This is one of the most important questions any organisation or customer leader should ask and have the answers for. Without it, we leave ourselves vulnerable to assumptions that impact our ability to make better customer decisions.
In this podcast...
Jan 18, 2020
One thing most organisations struggle to communicate and show long term in their market and with their customers is their value. There is much more of an art and science to this than most consider.
In this podcast, we’ll go deeper and review the four Value Pillars that shape how we and our organisations can produce...