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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

Make sure you subscribe to this podcast to be notified whenever a new episode drops.

Check out my website for informative content posted on the blog every week.

Nov 29, 2019

Check out this week’s blog post for more on how to retain customers

  • In this episode I outline the challenge and power of cognitive bias that prevents organisations from around the world from realising customer growth potential and help you go beyond the basic strategies for customer retention.

We’ll cover:

  • How...


Nov 22, 2019

If you’ve ever had a customer leave and been puzzled as to why. It might be because you’ve fallen prey to the customer churn cycle. They trigger customer experiences that influence their decision to stay or leave an organisation.

In this podcast episode I’ll talk about 

  • How to understand customer churn to...


Nov 15, 2019

How do you intentionally build or deepen trust in your communication and engagements with customers?

Often we can believe that positive activity leads to the positive result of the relationship. Just ask a divorce lawyer. There tends to be one person that is always surprised. We carry unweighted expectation that...


Nov 14, 2019

If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Who am I? I am a customer growth author, speaker,...