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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

Make sure you subscribe to this podcast to be notified whenever a new episode drops.

Check out my website for informative content posted on the blog every week.

Dec 20, 2019

The power of shaping your customer story. 

There are two stories in your customers mind that impact their view of every interaction with every organisation. 

If we are ignorant to this we will almost always fall prey to the danger of losing customer loyalty or worse losing our best customers.

In episode 6 of the Key...


Dec 12, 2019

In this episode we go further down the customer growth rabbit hole and explore one of the most dangerous topics for an organisation to ignore: customer best practices.

The cost to failed projects and practices is millions of dollars per year, thousands of hours and loss of trust.

We explore why and how we can prevent...


Dec 6, 2019

In this episode we explore the unavoidable reality of difficult times with our customers. Importantly how to be prepared to effectively manage those moments so you can have repeatable success in any season.

We’ll cover 

  • The five main risks for not preparing for worst case scenarios
  • The three evaluating exercises you...


Nov 29, 2019

Check out this week’s blog post for more on how to retain customers

  • In this episode I outline the challenge and power of cognitive bias that prevents organisations from around the world from realising customer growth potential and help you go beyond the basic strategies for customer retention.

We’ll cover:

  • How...


Nov 22, 2019

If you’ve ever had a customer leave and been puzzled as to why. It might be because you’ve fallen prey to the customer churn cycle. They trigger customer experiences that influence their decision to stay or leave an organisation.

In this podcast episode I’ll talk about 

  • How to understand customer churn to...