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If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life.

Hi, I'm Jermaine, a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave.

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Check out my website for informative content posted on the blog every week.

Feb 21, 2020

In episode 13, I discuss something I came across many years ago that has had a gradual impact on my life.

RAS moments.

These are Random acts of Success.

You’ve probably come across these before in your career and life, too. They are successes that we cannot repeat or replicate or to which we can look to predictably...

Feb 15, 2020

In this episode, which is number 12, I raise the issue of obtaining Customer Mastery.

Rarely do we hear these two words, "customer" and "mastery", together as a statement. Mostly we hear about excellence. Yet excellence is about the pursuit of something that you endeavour to achieve and grow towards when you apply...

Feb 8, 2020

In this week’s episode, we explore the powerful realities of B2B relationships based on what we know of the social, psychological and behavioural implications of our interactions with others.


Every relationship we have with our customers is based on an ongoing examination of relevance and value.


In this episode,...

Jan 31, 2020

Every company wants a fanatically loyal customer but very few companies experience this. Even the best and most recognised companies in the world recognise they have to continually prove their relevance to their ideal customer.


In this week’s podcast we discuss:

  • The danger of loyalty misinterpretation.
  • The single...

Jan 24, 2020

How accurate is your view and knowledge of your customers today?


This is one of the most important questions any organisation or customer leader should ask and have the answers for. Without it, we leave ourselves vulnerable to assumptions that impact our ability to make better customer decisions.


In this podcast...